Nourishing
Nature’s
Way

PURESTHETIQUE

Holistic & Laser

PURESTHETIQUE is an authentic Japanese holistic spa in Midtown NYC, founded and operated by a Japanese esthetician and holistic practitioner. We specialize in Dry Head Spa, Lymphatic Facial Massage and therapeutic head, neck and back massage, combining gentle hands-on techniques with holistic care to release tension, reduce puffiness and restore balance. We also offer Endosphères Therapy® and natural facial treatments using organic, plant-based skincare suitable for even sensitive skin.

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Having lived in New York City since 1989 and cared for clients from many different backgrounds over the years, I’ve noticed how often city life shows up on our faces. Stress, jaw tension, poor sleep, fatigue and puffiness can all affect how our skin looks and how we feel.

My approach brings together decades of experience in esthetics and holistic therapies with the attention to detail and sense of care rooted in my Japanese upbringing. Rather than following every beauty trend, I believe in gentle, thoughtful techniques that work with the body naturally — helping release tension, restore balance and bring out healthier, more radiant skin.

Treatments

Our treatments go beyond the surface. Here, every facial, massage, and therapy is thoughtfully designed to balance, renew, and enhance – an invitation to experience wellness rooted in nature’s wisdom.

holistic Spa Treatments

PURESTHETIQUE holistic spa treatments blend traditional techniques with a mindful touch, offering everything from head massage, lymphatic facial to restorative holistic facials designed to calm, rejuvenate, and restore.

Endospheres Therapy

Experience the transformative effects of Endospheres therapy, a powerful, non-invasive treatment that reduces the appearance of cellulite and encourages lymphatic drainage. It’s a natural path to firmer, toned skin.

light therapy facial

Let the gentle power of Laser or IPL light bring balance and brilliance to your skin. Our light therapy facials rejuvenate without irritation, perfect for even the most sensitive complexions.

Laser Hair Removal

Embrace a care-free routine with our laser hair removal, a permanent hair removal solution that reveals your skin’s natural softness. Beautifully smooth skin awaits.

PURESTERRA^® Skincare

Introducing Puresterra Skincare, a collection that embodies our dedication to pure, radiant skin. Inspired by nature and formulated for balance, each product is crafted to nourish deeply while enhancing your skin’s natural glow.

Puresterra promises to deliver the same thoughtful, gentle care you trust at PURESTHETIQUE, now in a skincare line designed to elevate your everyday ritual.

MEMBERSHIPS

Invest in yourself with a PURESTHETIQUE membership, offering consistent care to keep your complexion glowing.

Gift cards

Give the gift of holistic care. A PURESTHETIQUE gift card is the perfect way to treat someone special in your life. Contact us for an e-card purchase.

PUREST CLEAN BEAUTY

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Discover natural holistic spa treatments on 5th Avenue that heal stress, reduce puffiness, and transform your skin using 100% natural products and non-invasive Japanese wellness techniques....

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Client Voices

I’ve been coming to PURESTHETIQUE for many years, and Keiko’s hands are always amazing. She really knows how to make every treatment feel personalized, and her attention to detail is unmatched. I've tried their laser treatments, facials, and body massages, and I highly recommend all of their services. Keiko always makes me feel comfortable and cared for, and her warm, welcoming vibe makes every visit enjoyable. Every treatment leaves me feeling refreshed and well taken care of.

Excellent head, neck, and shoulder massage with Keiko. I didn’t have any specific requests about areas I wanted to get worked on, so I told her to use her best judgement. She has great intuition and gave me a service I needed to really rest and de-stress. Like the other reviews suggest… she has magic, talent, and great understanding of pressure points. I came out of my session feeling so much better. This location is very easy to get to as well. Thank you again!

the BEST head and shoulder massage. i've received a lot because my shoulders are always so tight. previous therapists have told me that my shoulders seem to be fine but keiko was the only who was really able to dig in and identify where my problem areas were. she clearly understands how the body is connected because my left shoulder was so tight it wasn't "budging" so she started to massage pressure areas on my hand to release my shoulder and it worked. highly recommend!

I’ve been a loyal client of Keiko’s for years, and every session with her is nothing short of magical. Her head massage is truly an experience that goes beyond the typical treatment. From the moment I sit in her chair, I feel the stress and tension begin to melt away. Keiko has an incredible ability to find just the right pressure points and work her magic on them, leaving me feeling completely relaxed and rejuvenated. Her technique is flawless, blending soothing strokes with precise acupressure that seems to target every bit of tension I’ve accumulated. What sets Keiko apart is not just her skill but the serene atmosphere she creates. The calming environment she provides enhances the entire experience, making it a true escape from the hustle and bustle of daily life. Whether you’re looking to relieve stress, ease headaches, or simply indulge in some self-care, Keiko’s head massage is a must-try. Her dedication to her craft is evident in every session, and I always leave feeling like a new person. I can’t recommend her enough!

After months of neck pain following a miscarriage and finding ways to ease the pain through different means, I found Keiko who offered a holistic Neck and Head therapy. Over months of several complementary therapies, my neck pain subsided. Over the years, I continued with this treatment as well as trying out her many other offerings. She has a warm and healing touch and her hands truly do some magic! I will continue supporting her and her business for as long as possible as I am always grateful for how she has helped me.

Great place for laser removal! They know how to minimize the pain during the procedure. Happy to come back!

I had a great facial treatment today! The staff was very professional and the spa ambiance was relaxing. The physician took time to consult with me carefully and addressed the specific spot on my face that I was concerned about. My skin feels much refreshed, and I’m seeing a nice glow already. Highly recommend this place for personalized care and a quality facial for any age. Cannot wait to go back!

I’ve been coming here for a couple of years now and I honestly love it! I’ve done both hair removal and massages, and every time has been super chill and comfortable. Waka and Keiko are both really nice, and the whole place just has a super relaxing vibe. Definitely planning to keep coming back!!♡

I had an amazing experience ! Keko is incredibly professional and knowledgeable about hair removal. They provided great advice tailored to my needs, making me feel comfortable and confident throughout the process. The results were fantastic, and I could see a noticeable difference after just a few session. This place is clean, welcoming, and the service is top-notch. Highly recommend Keko for anyone looking for expert hair removal treatments!

Not only this place outperforms in laser removal but also stands out for their exceptional face and body treatments! It's my go-to place, and I would not consider anywhere else as I get the best service here. I have been interested in endosphere therapy lately, which activates your muscles to sculpt your cellulite into a more resilient body. Other places I've tried didn't seem so show results right away, but I was able to see results after one session at puresthetique! The atmosphere is inviting even from the moment you step in. You will just know you have walked into the right place. It's not just about the services but an aesthetic expereince and one of the most pleasing one. Every visit leaves me feeling better than ever before. A solid 10/10 recommendation! If you're seeking a place where quality, comfort, and aesthetic converge, this is the one.

I have been going to see Keiko-san for 3 years or so. I truly believe she knows what she is doing. She works magic on my body. I recently went back for a massage because I was feeling really tight round my neck and shoulders. Her touches are very gentle but do wonders for my body every time! I felt so light and rejuvenated on the next morning. I could even see the difference in my face, in my skin tone and the puffiness. The bigger surprise was that my stomach looked slimmer! I thought I was getting chubbier because of overeating during the holiday season. It turned out that she was able to unknot and release the built up of toxins in my system. She is a godsend!! I can't wait to go back to see her again. Thank you, Keiko-san!!

Keiko is incredible! Her hands are truly magical. I booked an appointment for a head, neck and shoulder massage because I had so much tightness and tension in my shoulders. After one session with her, there was a night and day difference. I usually leave massages feeling sore, but after Keiko finished I felt so much lighter. I've never had that kind of experience from a massage before. You can tell that shes very knowledgeable and experienced from the way she works on your body and the things she observes about your body. It's a holistic, relaxing, and healing experience and I can't recommend Keiko enough!

I've had tons of massages in the past, at nice resorts and spas in NYC and other places, and they never left an impression or made me want to go back. A few weeks ago, though, I snuck away from work to try Keiko's head massage - and I have been thinking about going back ever since. Walking out of the head massage, I felt markedly less tense in my shoulders, neck and head. It was really the first time I felt meaningful relief from the tension that I usually carry in those areas and the discomfort I feel every day, as a result. I would recommend this massage to anyone - Keiko is unique in what she can do!

I have been a HUGE fan of Endospheres Body, Endospheres Facial and Dry Head Spa at Puresthetique. Each of the treatments is highly effective in promoting lymph drainage, and I feel that my energy is flowing better afterwards. I also believe that Endospheres Body treatment minimized the appearance of cellulite on the back of my thighs. I also do laser facial once a month at this salon. I believe I look about 20 years younger than my actual age because of the treatments that I receive at Puresthetique. The place is not opulent, but very clean and comfortable. I have paid more money at other places for much less results. I highly recommend this place for people who want results without breaking the bank!

What an amazing experience! I had Keiko for the 90 min head and neck massage and WOW, did she blow me away. Not only was she warm and welcoming, but also extremely skilled in technique. I haven't felt that refreshed in a very long time. Life has been super stressful and I did not realize how much I needed this, but my friend sure did, which is why she gifted this to me. I will certainly buy again for myself as well as pass the gift along. Thank you, Keiko!

Nourishing Nature’s Way